Meet Our Executive Director

Hear from the person who leads our community day to day

Lady Fletcher, Executive Director, introduces Pineview Cottage in her own words.

Exec Dir Video placeholder; falls back to a photo + written introduction
Our Story

Family serving family, since 2018

Pineview Cottage opened in Harbor Springs in 2018 as northern Michigan's newest assisted living and memory care community — built around a simple idea: that senior care should feel like family caring for family, not a facility caring for a resident.

Every resident is known personally, cared for in a cottage-style, home-like setting between Harbor Springs and Petoskey, with a team that treats daily life here as more than a routine to manage.

Who We Are

Leadership Built on Michigan Values

Pineview Cottage is a warm, intimate assisted living and memory care community supported by the strength and long-term commitment of Synergy Senior Living, a Michigan-owned organization led by the Rivette family.

Our caregivers, nurses, and on-site leadership are local. Our ownership is Michigan-based. Our commitment is to Northern Michigan families.

"When families place their trust in you, earning that trust becomes your responsibility every single day."

Mission & Values

What guides us every day

"Having a place to go—is a home. Having someone to love—is a family."

Integrity

Doing right by residents and families, so every family has peace of mind.

Excellence

Holding ourselves to a high standard of care, every suite, every shift.

Teamwork

A trained care team working together, and with families, toward one goal.

Stewardship

Treating this community, and the trust families place in us, as something to protect.

Family Serving Family

An owner-supported community built on the idea that we're caring for our own family too.

Quality Care

Personalized, attentive care plans for every resident, Assisted Living and Memory Care alike.

Our Team

Meet Our Team

Hands-on leadership, plus a trained care team who know every resident by name.

Executive Director

Lady Fletcher

Lady Fletcher brings decades of leadership in innovative memory care to Pineview Cottage. Her approach is often described as radical — radical love, radical joy, and radical hope — a philosophy built on entering a resident's world rather than asking them to live in ours. She helped design Pineview Cottage's Life Skill Stations and therapeutic environment around that same belief: that people living with memory loss have as much to teach us as they need from our care.

Come see Pineview Cottage for yourself

One visit can change everything. We'd love to show you around.

Prefer to call? (231) 412-6069